Hard Skills

  • UX Research
  • Data Analysis
  • Strategy
  • Positioning
  • Wireframing
  • Prototyping
  • Interaction
  • Visual design
  • Basic front-end

Tools

  • Paper and pencil
  • Figma
  • Sketch
  • Adobe CS
  • Miro
  • Marvel app

A human from Rio de Janeiro, Brazil, living in Portugal. Over the past 15 years, I have worked in digital design, creating products and experiences for global brands like Colgate-Palmolive, Domino’s Pizza, Mitsubishi Pencil, Zwilling J.A. Henckels, Haier GE Appliances and for startups. I have a strong interest in promoting a design community that is more diverse. I enjoy writing, and I often delve into design-related topics, focusing on the principles of genuine empathy and ethics.

Getting lost in nature often and extra doses of rock n’ roll, heavy metal, samba, axé, and MPB excite me to move on with my life and projects full of inspiration. My work-life balance is key to making me deliver relevant results, especially during the nine years of working remotely mostly. I feel fulfilled working in a cross-functional team composed of critical-thinking, honest, and low-ego partners.

Selected works

Case 01

Premium Tweezers

With a sharp design team, this project delivered impressive results for the online presence of the Tweezerman brand.

Read More

Dental Office

This UX project streamlined a process that impacted both personal and professional aspects of users' lives.

Read More

Case 02
Case 03

Lovely Home

The birth of this app highlights the importance of using an MVP to increase the likelihood of creating a useful tool.

Read More

Talking Design

Don’t Be Fooled. You Have to Tolerate Customers Errors

Why will you spend time creating similar products without the compassion touch to shine in the crowd?

Memory: Either Work With It, or It Will Destroy Your Design

Understanding how customers use their memory to operate tools is essential.

Negative space is the silence you need to see

Why is the pause so important?